Specifying the objectives of the Research

In some ways the identification of a potential opportunity is similar to the situation concerned with describing an apparent problem when research is being carried out with the hope of identifying a potential opportunity, the researchers often have only some general notions about what opportunities might be uncovered. Such notions are likely to be oriented towards finding new uses for a product, finding new packaging or new product ideas, or finding uses for a product, finding new packaging or new product ideas, or finding ways of promoting the product more effectively. Thus, the objectives of the research may be no more specific that to identify new ideas that might be applicable to product usage, product features, packaging, and communicating about the product. Typically, the list of needed information is stated in a rather general way when researchers are concerned with identifying a potential opportunity.