Service advertising

Services are activities, benefits or satisfactions offered for sale, they are intangible, inseparable, variable and perishable. They therefore require strict quality control, supplier credibility and adaptability. Personalized services like laundry, hair-grooming, beauty salon, automotive repairs, when advertised, place greater emphasis on the institution offering it and the advantages in patronizing them. They may talk of about congenial environment, quickness and promptness of service, economy, exclusiveness, status significance, etc. Luxury hotels and airlines, when advertising their services, attach greater importance to service with a smile, courtesy, thoughtfulness and claim that they offer a home away from home. Banks also advertise the services they offer to their clientele, like the teller system, personalized banking, computer banking, etc. , Services like physical goods also use channels to make their output available and accessible, e.g., location of a hospital to cater a particular catchment area. Promotion of services also emphasizes the location aspects.