Industrial product advertising

As a per cent of sales, industrial product advertising is much smaller than consumer products advertising. An industrial product is bought by a very elaborate buying process affected by a number of variables. The advertising is thus very complicated. The end-product here is a combination of many manufactured and bought-out parts. Many components lose their identity in the end-product. Most common objectives for industrial product advertising are to inform, to bring in orders, to stimulate queries, to empanel the marketer’s name on the buyer’s panel of sources. It also seeks to influence the buying persons in the purchasing organization whom sales people inserted in trade journals and at time in lay press. It reminds the final consumers about the role the industrial marketer plays in their lives by offering products which a customer finally ends up using. It motivates the distributors. it also seeks to build up a corporate image.