Goods Classification

Consumer goods may be further classified as convenience goods, shopping goods and specialty goods. Convenience goods are those items which are frequently purchased, have a low unit price and have little of no fashion connotation. They are bought at the most accessible retail outlet shortly after a need for them is felt. The marketing strategy for such products is the unloading of goods through every possible retail outlet with a view to achieving an extensive distribution. The same strategy is followed in the advertising campaigns of such products as soft drinks, cigarettes, and food and household items, so that the consuming public may become familiar with the product name, the brand name and it satisfy with the product name, the brand name and its satisfying qualities. From the advertising point of view, the consumer is familiar with the product and its attributes before he sets out to buy it. The retail outlet is of little importance, while packaging and brand name are of the utmost importance.