Advertising and the Creation of Monopolies

The term monopoly demotes a complete control of the market by one organization. As advertising aims at increasing the demand for a particular brand and establishing a brand image, it first separates and then isolates its market from the total market by creating a separate and distinct personality for its brand. Advertising has become a potent tool for creating and strengthening monopolies in the private and public sectors. If freedom of entry is restricted or barred by using advertising, then it becomes an instrument for creating monopolies. However, advertising alone is now to the blamed. High capital investment in the business has really limited the entry in many fields. Government regulations and restrictions, too, are responsible for creating monopolies in m modern business. Monopoly means that you exercise a total control over the market. Here others are barred an entry into the market.