While Communicating with Audiences

The following points are to be kept in mind while communicating with an audience:
• Instead of building a wall around the product, the message should create a bridge to the target audience by being persuasive.
• Arouse the audience, and give it a reason for listening to you.
• Make us of questions to involve the audience.
• Use familiar words and build up points of interest.
• Repeat key points.
• Convince the audience by sticking to facts.
• Empathize with your audience.
• Use rhyme and rhythm, for instance when Waterbury’s compound is advertised they say ‘when vitality is low, Waterbury’s brings back the glow.
• Make use of Zeigarnnik effect, i.e., leave the message incomplete, where the audience is provoked to complete and close it by pondering over it.
• Ask the audience to draw conclusions.
• Let them know the implications of these conclusions.