Financial Advertising on satellite Television

Financial advertising accompanies financial programs since the viewers of such programs form the target audience. Financial programs are niche audience directed programmed, and are not dependent on TRP ratings. The message becomes focused. Satellite channels are viewed by middle class, upper-income bracket people and these are the people who invest. The satellite channels and financial advertising have the go well with each other since the viewership fits the target audience of financial advertising. The influencers in securities buying are the financial consultants, brokers, sub-brokers and merchant bankers. Business-based programmers are watched by these influencers. ST reaches NRI’s and with NRI reservation the satellite channel proves to be an effective medium for financial advertising. Satellite channels offer special packages for financial advertisers. Some TV’s claim that 30 per cent of its ad revenue comes from financial programs. Besides, certainly some financial advertising requires more than 30 seconds, and cooperate films lasting 10 minutes are the way out. They may prove expensive as per tariff card rate, and so special package is offered.