Dearth of Talent

The demand for the right talent in advertising is increasing day by day. There are enough people entering this profession. But very few are strategic thinkers. It is however very difficult to meet this demand. Many organizations find a short-cut. They attract the talents employed else where. This also inflates the already high salaries further. Besides this is hardly the answer except in the very short-run. Playing musical chairs is only a short-term answer. Another problem is that ad industry has a dubious image. May be by their life-styles ad professional contribute to this image. It was so far looked down upon by the best professional talent. However things are changing fast. Many candidates from elitist institutions are seriously considering advertising as a career option. We thus find many journalism, psychology and marketing major students in advertising industry today. However, marketing graduates from premier business school are lured away by finance and banking companies.